Colors used on exhibition stands play an important role in attracting consumer attention and creating certain emotional reactions. The psychological impact of colors is explained as follows:

Red – A color that immediately attracts attention and creates a sense of urgency. Red can stimulate impulsive decisions and encourage sales by increasing interest in the product.

Blue – Creates a sense of reliability, calmness and professionalism. Blue color is used more in finance, technology and health sectors because it creates a sense of trust in people.

Yellow – Gives a sense of energy and positivity. It provides a striking and fun effect, but can create a tiring and nervous feeling when used too much. It is effective in products aimed at children and young people.

Green – Associated with nature, health and cleanliness. Green color gives a sense of freshness and comfort, especially suitable for ecological and organic products.

Orange – Has a warm and attractive effect. Orange color creates a motivating energy to take action, often used in advertising discounts and promotions.

Black – A symbol of power, luxury and elegance. Black color gives the product a sense of high value and prestige. Suitable for fashion and premium category products.

White – Gives a sense of simplicity, cleanliness and neatness. White color is also widely used as a background to bring other colors to the fore.

Purple – A symbol of richness, creativity and difference. It provides a striking effect in non-traditional and exclusive products.

When these colors are selected appropriately on exhibition stands, it is possible to attract consumer attention, strengthen the brand message and influence sales. Color selection should be appropriate both to the essence of the product and to the emotional needs of the target audience.