Store displays and layout are one of the key visual tools for attracting customer attention and increasing sales. The design and layout of displays should present the product presentation aesthetically and attractively. A properly set up display awakens the interest of passers-by and encourages them to enter the store.

The colors, lighting, product arrangement forms and thematic compositions used in displays should be coordinated with each other. Seasonal layouts that change according to seasons, holidays or special campaigns both create an up-to-date appearance and create a sense of freshness in buyers. Products should be placed strategically, main attention-grabbing products should be placed in the central part and at eye level. Minimalist but effective design prevents excessive clutter and creates a more professional appearance. Visual equality and harmony should be maintained in displays, and should be consistent with the style and values of the brand.

The materials and accessories used during the layout should also support the general concept. Effective display layout not only presents the product, but also presents the brand image and creates an emotional connection with the customer. Therefore, display design should not be random, but should be implemented in a planned and purposeful manner.